Mimi Nicklin is the best selling, global, author of Softening The Edge, an experienced coach and the Creative CEO of her own ad agency, Freedm. She is based between Malaysia, Sri Lanka and Dubai and actively promotes remote and hybrid leadership and team evolution.
Aspiring yet accessible, with a charismatic and infectious screen presence, Mimi is a powerfully authentic keynote speaker, consultant and columnist and spends 50% of her time on stage (virtual and real world) and in workshops around the world each week.
"Mimi's passion for balancing humanism with capitalism drives her to commit to leading the practice of Regenerative and empathetic leadership, and her "principles of people," into organizations worldwide"
For over ﬁfteen years, Mimi has worked across the globe with her clients to drive stand out creative interventions that lead to business and culture change. Driven by the pursuit of bringing conscientiousness to the role and impact of Regenerative Leadership, with a desire to make the world of work a more empathetic, valuable, and sustainably healthy place to be, her debut book, Softening The Edge, was a bestseller in the USA, Canada, Australia and UAE before it even reached the shelves.
Inspired by her debut breakfast show’s success, which reached 85,000 people in Season 1, Mimi continues to be the podcast host of the Top 5 ranked 'The Empathy for Breakfast Show' (voted as a Top 5 podcast in the United Arab Emirates.)
In June 2021, Mimi founded the world’s ﬁrst organisational empathy platform, Empathy Everywhere, which connects leaders, entrepreneurs and teams with empathy, why they need it and how to increase it. The platform houses content that has the power to change our businesses, our leadership mindset and our world.
Her branding and storytelling agency Freedm, the world’s most free advertising agency, is now one year old and has a team of 15 creative experts. The agency was founded to capitalise on the knowledge economy and prove that hybrid, remote working drives creativity and results. The agency is aligned to the United Nations' International Year of Creative Economy for Sustainable Development and offers freedom, empowerment and access to creative minds and clients, worldwide, without barriers of bias.
Mimi works independently, as well as within her agency team, for her clients worldwide which include Dubai Airports, Daraz (Alibaba), Big Basket, Dilmah Tea, Standard Chartered, Cisco, Playstation, Omnicom, WPP, Pfizer, the Metropolitan PoliceService London, Leader Healthcare, GlaxoSmithKline and Unilever.
Work with Mimi
"Mimi Nicklin is what the world needs right now."
Empathy Everywhere is the home of the world's first Organisational Empathy & Transformation Training Platform, connecting leaders and managers with emotional intelligence (EQ) training, team communication and engagement workshops & organisational understanding elevation.
Three decades of declining empathy levels and skyrocketing levels of burnout and loneliness have left our organisations disconnected, anxiety ridden and suffering from a lack of innovation & creativity, under performance, low morale and high absenteeism. Mimi works with teams worldwide as a consultant creating more empathetic culture, improved communication, elevated teamwork and connected leadership.
“Mimi not only rises to meet every challenge, she does so with strength, poise and unﬂinching kindness. She is the model for what a leader should be in crisis”
“Mimi Nicklin is what the world needs right now”